September has been a very busy time for us. After taking part in our first trade fair at the start of the month, from 13 to 17 September 2025 we attended the Sahara Expo in Cairo (Egypt), with the aim of promoting our products and expanding our market in that country.
This promotional campaign has been organised by the Official Chamber of Commerce, Industry, Services and Shipping of Murcia and co-financed by INFO (the Murcia Region Development Agency) and the European Union through the ERDF (European Regional Development Fund).
This second event reinforces our commitment to working closely with farmers and partners in different markets, bringing innovation to where it is most needed. We have just returned from a wonderful trip that has enabled us to strengthen partnerships, forge new contacts and reaffirm our commitment to sustainability and innovation.
What were the highlights?
- We are pleased to present our latest solution for optimising underground irrigation: ‘Cu Protect’ technology, which we are already rolling out to various markets.
- Our stand, H2.C41C, was very busy, welcoming some very interesting visitors – including distributors and farmers – who were looking for practical solutions to improve efficiency, reduce costs and move towards more sustainable irrigation.
- We also benefit from the vital support of our sales representative, Mohamed, and our new local partner, Protech, who are essential in helping us adapt more effectively to the Egyptian market, hear first-hand about local needs and respond with practical expertise.
Projects such as this one underpin what we have been building: a presence in more than 40 countries and a 30-year track record that establishes us as a leader in innovative and sustainable irrigation. We will continue to focus on high-potential international markets, such as Egypt, where we are committed to efficiency and sustainability.
