GreenTech took place from 13 to 15 June at RAI Amsterdam.
In today’s world, where sustainable agriculture and water efficiency are key priorities, manufacturers of irrigation systems play a crucial role. In order to keep up to date with the latest trends, technologies and market opportunities, it is essential to attend industry events. Among these, the GreenTech Amsterdam trade fair stands out as an event we simply could not miss.
Exploring innovations and trends: GreenTech is recognised as one of the leading trade fairs in the field of horticultural and agricultural technology. GreenTech Amsterdam once again proved to be the ideal venue for product launches and high-quality networking, with a 7 per cent increase in attendance compared with the previous year. Attracting more than 11.500 professionals from 128 (2022: 121) countries, it brings together manufacturers, suppliers, researchers and professionals from around the world, providing an ideal platform to discover the latest innovations and trends in irrigation systems. The trade fair showcases a wide range of products, from drip irrigation solutions to precision and automation technologies.
Presentation of new products: During the event, we had the opportunity to present our main new products in drip irrigation systems. We focused on efficiency, technology and in-house manufacturing as key assets and guarantees for meeting the challenges the future holds. Some of the products showcased included Rootguard® technology, an effective solution that prevents roots from entering the irrigation emitter. New sizes such as 0.63 mm (25 mil) and the new ranges of pressure-compensating (PC) and turbulent (S) pipes were also featured.
Strategic connections and partnerships: GreenTech not only offers an opportunity to explore products and technologies, but also facilitates networking and the forging of strategic connections. By attending the trade fair, we have had the opportunity to welcome key stakeholders to our stand, such as distributors, farmers and researchers. These connections can open the door to strategic partnerships, commercial agreements and joint projects.
Access to specialist knowledge and resources: GreenTech offers a wide range of conferences, workshops and presentations led by renowned experts in the fields of agriculture and horticultural technology. These sessions provide valuable insights into key topics such as water management, smart farming and sustainability.
Visibility and promotion: Ultimately, attending GreenTech offers irrigation system manufacturers a unique platform to showcase their products and solutions to a global audience. We returned from Amsterdam having had a week packed with meetings, site visits and future projects that will undoubtedly come to fruition in the coming months. We will certainly be building on this visibility and promotion at the 2024 edition.
